This past weekend, BIA performed live from the Covina Center streaming directly to Happin. By blurring the lines of music video and live concert, the sense of big-production fantasy met live interaction, and the show successfully brought fans into BIAs world - complete with dancers, high-energy trap bangers and iced-out glamour.
BIA has consistently come with her personal brand of bravado over top self-assured production and that feeling of empowerment and elevation is something her fans rely on her music for. In addition to signing under Pharrell-RCA imprint I Am Other, and later Epic Records, it’s no surprise fellow A-list artists have called upon her skills for their own releases including Russ, Kali Uchis, J Balvin, Victoria Monet amongst many others.
The Massachusetts-born artist has long been a champion for women’s empowerment and much like one of her personal muses Rihanna, continues to create space for women in male-dominated spaces to feel a sense of belonging and worthiness. One of the many take-aways from her time at I Am Other, was the sense of belief her contemporaries have placed in her capabilities and since having moved into new endeavours it’s clear that extending that same courtesy to others is a personal mission of hers.
Make sure to catch the playback, exclusively on Happin!