Events are important to how we as humans interact, get together, share stories and connect. When things outside of our control happen, they can catch us off-guard, as we are now discovering with the global pandemic that is Covid-19.
This is perhaps the most important crisis to occur in the history of the modern event industry because of its immediate economic impact. The truth is, we are not in control, but we can control how we respond. With the right tools, times like these can be better managed until things improve - and they always do.
Having a system in place that is equipped to handle everything you would require in a crisis situation can be extremely beneficial to managing the financial aspects of cancelled, postponed and to reorganize future events. The good news is that we’ve built one. Here are four ways the CrowdCore Event CRM can help lighten the load and keep your customers happy.
Establish Direct Line of Communication with Confirmed Guests
Email lists can get messy if not managed properly. With the CrowdCore Event CRM, you’ll have a direct line of communication to people who have purchased tickets, automatically tagged and organized by event and ticket type.
You can send both one-to-many or one-to-one emails as required right from within the platform with a record of communication. This will help ensure that the right messages get to the right people at the right times. You’ll also be able to leave notes for your customer success team to make follow-ups as smooth as possible.
When an event gets cancelled, people want to know if they will be reimbursed, how and when. CrowdCore helps you navigate through this with batch operations that allow for batch refunds so that your team won’t have to do them one at a time. This is especially helpful for large events.
You can also give your customers options. For example; they can either request a refund or keep their ticket active for when the next event happens and ensure the right tags are applied to ensure their tickets remain valid.
Keep track of Previous Purchases/ Save Credits on File
If you do not want to or cannot provide refunds, you’ll have a place to keep all ticket information for attendees on file to create a credit for when the next event is scheduled to happen. This would include any purchases they’ve made - like merchandise.
An integrated event ticketing system that will help you communicate with and better understand your audience is important in order to avoid major losses. so that when things are good again, you have all the data you need to stay organized.
You can build customer loyalty by filtering through past events they’ve attended, and offer them discounts on future events etc. There are so many ways to slice the data and build the perfect mini-campaigns that will be helpful not only to your customers, but help make your events successful in the long-run.